Bose China Hosts Audio Innovation Experience Event

From September 23rd to 25th, Bose hosted the 2020 Audio Innovation Experience event for invited guests in Shanghai, China. The newest Bose products and technologies in consumer electronics, professional audio, and automotive audio were safely shared and demonstrated.


A range of our noise cancelling headphones were on display, including the brand-new Bose QuietComfort® Earbuds. Sleek, new wireless earbuds are designed with breakthrough acoustic innovations and the world’s most effective noise cancelling.


We also revealed the brand-new Bose Sport Earbuds. Designed from the ground up to energize your exercise with acclaimed lifelike sound and a comfortably secure fit.


Other exciting debuts featured the latest Bose Frames, our sensational audio sunglasses. New styles were introduced for sport and fashion. All feature exclusive Bose Open Ear Audio™ technology that produces sound you’d never expect from sunglasses.



A Porsche racing simulator provided an immersive e-gaming experience with Bose headphones.



And, of course, the event included some very special automotive audio experiences.

Guests were treated to a lifelike audio-visual thrill show in the new, all-electric Porsche Taycan…


...and listening demonstrations in the newly introduced C+ Class Limousine Hongqi H9


...and the SAIC-Roewe flagship MPV, the iMAX8.


This event was limited to invited Bose partners, customers, and press to maintain current safety guidelines, while still providing an enjoyable and immersive experience.