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Sixtysix Magazine Tours Berlin's Design Community, with Bose Providing the Soundtrack

By Chris Force, Sixtysix magazine

Below are partial excerpts. Click on the "Read Full Article" link for more.

We had to know: Just what is it like living, working, and collaborating in Berlin? We had one week—how could we begin to understand the entire creative community in such a short time? There was a lot of ground to cover and, never ones to shy away from a challenge or a thrill, we wanted to take our exploration to the next level. It turns out, when you ask the world for a stylish German thrill, you get one thing back—a Lizard Green Porsche 911 equipped with a premium Bose surround sound system. Subtle it’s not, but an adrenaline rush it is. Our travel would now be powered by 555 watts of fully active sound and 379 horses under the hood. We packed our bags, and our driving shoes, and headed to Berlin.

“For every car or truck we tailor the system to the mission of the vehicle. A high-performance sports car like the Porsche 911 needs a high-performance audio system, both to attend to the mission for the end consumer who is seeking performance and to handle delivering high-quality audio during a noisy, spirited drive,” says Tobe Barksdale, chief audio engineer for Bose Automotive, who has been at the company for 34 years. It’s one of the first things you notice about the Bose surround sound system; even outside of Berlin on the speed limitless Autobahn, the music was not just clear and powerful but seemed perfectly in balance with the Porsche, a mix of raw power and refined handling. “Our goal is to be consistent with the feeling of the vehicle,” Tobe says.

Engineering Students Race Ahead with Bose

Bose is excited to have once again supported Northeastern University and Olin College students in designing, building, and racing vehicles as part of the SAE Collegiate Design Series. We’re even more excited that as a “thank you,” they let Bose employees drive them! The students recently brought their Baja and Electric Formula cars to our Framingham, MA campus to show off what they’re made of.

Bose Awarded "Supplier of the Year" Honors from General Motors

Bose was recently recognized with a Supplier of the Year award from General Motors during a ceremony in Warren, Michigan. This is the sixth time Bose has received this award.

Pictured left to right: Mo Wazir, GM Executive Director Infotainment; Jeff Morrison, GM Executive Director Purchasing; Michael Edmunds, Bose ASD Vice President; Ken Johnson, Bose Global Customer Director; Gary Bandurski, GM Executive Director Electrical

Car Tuneups That Require Audio Engineers

"The best (systems) are so immersive, your next automobile decision might come down to how well the car stereo rocks your favorite Alabama Shakes song." John Pelliccio, head of product communications at Bose, quoted in The New York Times.