The Power of Sound
Bring back the true magic of sound with Bose SoundTrue Technology
Bring the magic back to your music. Bose SoundTrue™ enhancement technology revitalizes digitally compressed music. SoundTrue is available in Bose sound systems in the new Porsche Cayenne and Panamera.
A Look Inside Our Critical Listening Rooms
Critical listening rooms have become an essential tool for engineers in the Automotive Systems Division of Bose Corporation. Bud MacLellan, Bose Automotive Engineering Support Group Manager, provided insight into what these rooms are, how they are used and how they help take the performance of our automotive systems to a higher level.
Bose is proud to be recognized by the 2018 Red Dot Design Awards
New products. Award-winning designs. Bose is proud to be recognized by the 2018 Red Dot Design Award for innovative products that help make people's lives better.
Introducing the new noise-masking sleepbuds
Exciting Bose technology for wellness helps people live better lives. Introducing the new noise-masking sleepbuds. Tiny earbuds for better sleep. Launching in select markets.
2018 Nissan Kicks First Drive: Kicking Ass and Taking Sales
Bose is excited to deliver big, unexpected sound for small cars. The new 2018 Nissan Kicks is the first car in the US market with the Bose Personal Plus system.
Bose joins Automotive Grade Linux
Bose is now a member of Automotive Grade Linux (AGL), a collaborative cross-industry effort developing an open platform for the connected car. "Bose is proud to support the open-source efforts of The Linux Foundation through our participation in the Automotive Grade Linux project," said Marc Mansell, vice president, Bose Automotive Systems. "We recognize the value and benefits from collaborative initiatives such as AGL, and we look forward to making our contribution to this important work.
Bose Invests in and Partners with Innovative Start-Ups
At Bose, Dr. Bose taught us that to be better, we have to be different. His legacy lives on throughout Bose and now extends to Bose Ventures. This new funding group supports innovative entrepreneurs who strive to do things better. Bose Ventures invests in startups that are developing apps, services, and technology for wearables, wellness, audio, and AR.
Bose Earns "Supplier of the Year" honors from General Motors
Bose was named a GM Supplier of the Year by General Motors during the 26th annual Supplier of the Year awards ceremony held April 20, in Orlando, Florida. This is the fifth time Bose has received the award. Pictured (left to right): Jeff Morrison, GM Executive Director of Purchasing; Matt Joshua, GM Executive Director of Purchasing; Marc Mansell, Vice President of Bose Automotive; Ken Johnson, Director of GM Team at Bose; Mo Wazir, GM Executive Director of Engineering
Bose Voted #1 Best Car Audio by Auto Bild Readers
Can repetition be exciting? Yes, especially when it comes to receiving awards. The readers of Auto Bild, a popular German automotive publication, voted Bose #1 Best Brand in car audio for quality.
Watch: How this technology will change the way we think of more personalized sound in cars
We were excited to introduce VolumeZones during CES in January. The concept creates an acoustic boundary between the front row and the back row of the car.
It works by using software along with UltraNearfield speakers integrated in the seat headrests, part of what we call a SeatCentric experience.
