The Power of Sound
Bose is excited to deliver big, unexpected sound for small cars. The new 2018 Nissan Kicks is the first car in the US market with the Bose Personal Plus system.
Bose is now a member of Automotive Grade Linux (AGL), a collaborative cross-industry effort developing an open platform for the connected car. "Bose is proud to support the open-source efforts of The Linux Foundation through our participation in the Automotive Grade Linux project," said Marc Mansell, vice president, Bose Automotive Systems. "We recognize the value and benefits from collaborative initiatives such as AGL, and we look forward to making our contribution to this important work.
At Bose, Dr. Bose taught us that to be better, we have to be different. His legacy lives on throughout Bose and now extends to Bose Ventures. This new funding group supports innovative entrepreneurs who strive to do things better. Bose Ventures invests in startups that are developing apps, services, and technology for wearables, wellness, audio, and AR.
Bose was named a GM Supplier of the Year by General Motors during the 26th annual Supplier of the Year awards ceremony held April 20, in Orlando, Florida. This is the fifth time Bose has received the award. Pictured (left to right): Jeff Morrison, GM Executive Director of Purchasing; Matt Joshua, GM Executive Director of Purchasing; Marc Mansell, Vice President of Bose Automotive; Ken Johnson, Director of GM Team at Bose; Mo Wazir, GM Executive Director of Engineering
Can repetition be exciting? Yes, especially when it comes to receiving awards. The readers of Auto Bild, a popular German automotive publication, voted Bose #1 Best Brand in car audio for quality.
We were excited to introduce VolumeZones during CES in January. The concept creates an acoustic boundary between the front row and the back row of the car.
It works by using software along with UltraNearfield speakers integrated in the seat headrests, part of what we call a SeatCentric experience.
“Anytime that you’re streaming music into a car, we can make it sound better,” said Marc Mansell, vice president of Bose Automotive during the Consumer Electronics Show in Las Vegas.
It’s possible with SoundTrue enhancement technology, a software specially designed to improve the sound quality of digitally compressed music, including satellite radio and MP3s.
People bring headphones into the car, especially on long trips. Bose Automotive saw the opportunity to develop a concept called CarWear, previewed during the Consumer Electronics Show in January.
We’ve all experienced the hassle while driving: digital assistants that don’t understand you. Or someone on the other end of a phone call mishears you because of background noise.
The answer? ClearVoice.
During CES this year, the focus for Bose was connectivity, clarity, and mobility. It was a chance for us to showcase concepts in development that will enable new and better experiences in vehicles.