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Sixtysix Magazine Tours Berlin's Design Community, with Bose Providing the Soundtrack

By Chris Force, Sixtysix magazine

Below are partial excerpts. Click on the "Read Full Article" link for more.

We had to know: Just what is it like living, working, and collaborating in Berlin? We had one week—how could we begin to understand the entire creative community in such a short time? There was a lot of ground to cover and, never ones to shy away from a challenge or a thrill, we wanted to take our exploration to the next level. It turns out, when you ask the world for a stylish German thrill, you get one thing back—a Lizard Green Porsche 911 equipped with a premium Bose surround sound system. Subtle it’s not, but an adrenaline rush it is. Our travel would now be powered by 555 watts of fully active sound and 379 horses under the hood. We packed our bags, and our driving shoes, and headed to Berlin.

“For every car or truck we tailor the system to the mission of the vehicle. A high-performance sports car like the Porsche 911 needs a high-performance audio system, both to attend to the mission for the end consumer who is seeking performance and to handle delivering high-quality audio during a noisy, spirited drive,” says Tobe Barksdale, chief audio engineer for Bose Automotive, who has been at the company for 34 years. It’s one of the first things you notice about the Bose surround sound system; even outside of Berlin on the speed limitless Autobahn, the music was not just clear and powerful but seemed perfectly in balance with the Porsche, a mix of raw power and refined handling. “Our goal is to be consistent with the feeling of the vehicle,” Tobe says.

Engineering Students Race Ahead with Bose

Bose is excited to have once again supported Northeastern University and Olin College students in designing, building, and racing vehicles as part of the SAE Collegiate Design Series. We’re even more excited that as a “thank you,” they let Bose employees drive them! The students recently brought their Baja and Electric Formula cars to our Framingham, MA campus to show off what they’re made of.

Bose participates in a Simon-Kucher & Partners conference on Monetizing Innovation

Specifically, Mr. Pelliccio discussed introducing new features and unconventional solutions to solving problems. He addressed specific Bose technologies such as Active Sound Management that can add value by helping car makers improve sound characteristics, vehicle dynamics and fuel efficiency. He also spoke about non-entertainment features including Bose Aware signal steering which can add a new dimension to driver awareness with precise placement of vehicle sound signals and warnings.

Bose Tokyo is now open!

To accommodate our growing business in Japan, Bose Corporation recently combined our Automotive and Consumer Electronics groups into a new, expanded Tokyo office facility.