The Power of Sound
High Praise for Big Sound in a Small Car
The Bose Personal Sound System in the Nissan Micra was voted # 1 in the Entertainment Sound category by the readers of Auto Bild, a leading German automotive magazine.
Bose is Business Insider's 2017 Car Audio System of the Year
In 2017, Bose—also a 2016 finalist—is the winner of Audio System of the Year.
The Bose Patent Wall
At Bose, innovation fills our halls (literally).
2018 Nissan Kicks compact utility vehicle makes North American debut at the Los Angeles Auto Show
The brand-new 2018 Nissan Motor Corporation Kicks was just revealed at the Los Angeles Auto Show. It's available with the innovative Bose Personal Plus sound system, designed specifically to deliver unexpected, big sound in small cars.
Bose participates in a Simon-Kucher & Partners conference on Monetizing Innovation
Specifically, Mr. Pelliccio discussed introducing new features and unconventional solutions to solving problems. He addressed specific Bose technologies such as Active Sound Management that can add value by helping car makers improve sound characteristics, vehicle dynamics and fuel efficiency. He also spoke about non-entertainment features including Bose Aware signal steering which can add a new dimension to driver awareness with precise placement of vehicle sound signals and warnings.
Bose Automotive, Consumer Electronics, and Professional Groups merge in Shanghai
Bose Corporation recently combined our Automotive, Consumer Electronics and Professional groups into a new, expanded Shanghai office to enhance operations, collaboration and efficiency.
Bose Tokyo is now open!
To accommodate our growing business in Japan, Bose Corporation recently combined our Automotive and Consumer Electronics groups into a new, expanded Tokyo office facility.
Introducing the Bose Personal Edition Nissan Micra
We’re excited to have collaborated with Nissan Motor Corporation on the Bose Personal Edition of the Nissan Micra, now available in Europe. This limited-edition model features a suite of personalization features, exclusive colors and the innovative Bose Personal sound system.
Bose and Nissan at the Tokyo Motor Show
Bose Automotive is supporting Nissan Motor Corporation in the Nissan IMx concept experience at the Tokyo Motor Show. The demonstration includes Bose premium audio and a total sound management solution for Nissan's future intelligent mobility vision.
Consumer demand for branded car audio is expected to increase, according to a recent IHS Markit study
Bose is the most "influential" audio brand among all countries surveyed, excluding China, with Sony coming in at number two.