The Power of Sound
The brand-new 2018 Nissan Motor Corporation Kicks was just revealed at the Los Angeles Auto Show. It's available with the innovative Bose Personal Plus sound system, designed specifically to deliver unexpected, big sound in small cars.
Specifically, Mr. Pelliccio discussed introducing new features and unconventional solutions to solving problems. He addressed specific Bose technologies such as Active Sound Management that can add value by helping car makers improve sound characteristics, vehicle dynamics and fuel efficiency. He also spoke about non-entertainment features including Bose Aware signal steering which can add a new dimension to driver awareness with precise placement of vehicle sound signals and warnings.
Bose Corporation recently combined our Automotive, Consumer Electronics and Professional groups into a new, expanded Shanghai office to enhance operations, collaboration and efficiency.
To accommodate our growing business in Japan, Bose Corporation recently combined our Automotive and Consumer Electronics groups into a new, expanded Tokyo office facility.
We’re excited to have collaborated with Nissan Motor Corporation on the Bose Personal Edition of the Nissan Micra, now available in Europe. This limited-edition model features a suite of personalization features, exclusive colors and the innovative Bose Personal sound system.
Bose Automotive is supporting Nissan Motor Corporation in the Nissan IMx concept experience at the Tokyo Motor Show. The demonstration includes Bose premium audio and a total sound management solution for Nissan's future intelligent mobility vision.
Bose is the most "influential" audio brand among all countries surveyed, excluding China, with Sony coming in at number two.
General Motors of Mexico recently recognized Bose with the Mexican Supplier Quality Excellence Award. The award honors suppliers for outstanding performance in quality. This is the fifth consecutive year Bose has been recognized.