WE LOVE CARS. WE LOVE MUSIC.

And we truly believe in the power of sound.

We back up that belief with the imagination, passion and ingenuity of engineers, creative thinkers, tradition breakers and innovators across the globe.

Bose participates in a Simon-Kucher & Partners conference on Monetizing Innovation

Specifically, Mr. Pelliccio discussed introducing new features and unconventional solutions to solving problems. He addressed specific Bose technologies such as Active Sound Management that can add value by helping car makers improve sound characteristics, vehicle dynamics and fuel efficiency. He also spoke about non-entertainment features including Bose Aware signal steering which can add a new dimension to driver awareness with precise placement of vehicle sound signals and warnings.

Bose Tokyo is now open!

To accommodate our growing business in Japan, Bose Corporation recently combined our Automotive and Consumer Electronics groups into a new, expanded Tokyo office facility.

Introducing the Bose Personal Edition Nissan Micra

We’re excited to have collaborated with Nissan Motor Corporation on the Bose Personal Edition of the Nissan Micra, now available in Europe. This limited-edition model features a suite of personalization features, exclusive colors and the innovative Bose Personal sound system.

Bose and Nissan at the Tokyo Motor Show

Bose Automotive is supporting Nissan Motor Corporation in the Nissan IMx concept experience at the Tokyo Motor Show. The demonstration includes Bose premium audio and a total sound management solution for Nissan's future intelligent mobility vision.