WE LOVE CARS. WE LOVE MUSIC.

And we truly believe in the power of sound.

We back up that belief with the imagination, passion and ingenuity of engineers, creative thinkers, tradition breakers and innovators across the globe.

Introducing the Bose Personal Edition Nissan Micra

We’re excited to have collaborated with Nissan Motor Corporation on the Bose Personal Edition of the Nissan Micra, now available in Europe. This limited-edition model features a suite of personalization features, exclusive colors and the innovative Bose Personal sound system.

Bose and Nissan at the Tokyo Motor Show

Bose Automotive is supporting Nissan Motor Corporation in the Nissan IMx concept experience at the Tokyo Motor Show. The demonstration includes Bose premium audio and a total sound management solution for Nissan's future intelligent mobility vision.

Bose Wins the Mexican Supplier Quality Excellence Award

General Motors of Mexico recently recognized Bose with the Mexican Supplier Quality Excellence Award. The award honors suppliers for outstanding performance in quality. This is the fifth consecutive year Bose has been recognized.

Consumer demand for branded car audio is expected to increase, according to a recent IHS Markit study

Bose is the most "influential" audio brand among all countries surveyed, excluding China, with Sony coming in at number two.

And we truly believe in the power of sound.

The Power of Sound