Amplifying the Power of Bose Sound at the 2024 AES Conference

Porsche Cayenne Demo at AES 2024

From June 26 to 28, 2024, the Audio Engineering Society (AES) Conference on Automotive Audio gathered industry leaders, innovators, and enthusiasts to the heart of Gothenburg, Sweden, to explore the forefront of automotive sound technology.

The AES Conference on Automotive Audio is renowned for its role in shaping the future of in-car audio. This year’s event was no exception, featuring a dynamic lineup of presentations, live demonstrations, and invaluable networking opportunities. For Bose Automotive, the conference served as a platform to unveil our latest technologies and engage with a diverse audience passionate about automotive audio excellence.

At our booth, attendees immersed themselves in the world of Bose Automotive through three key innovations:

  • 3DX: An immersive way to experience multidimensional sound that transports passengers into a new realm of audio realism, enhancing every moment of their drive.
  • SeatCentric: A way to discover personalized audio solutions tailored to individual passenger preferences, ensuring everyone enjoys optimal sound quality no matter where they sit in the vehicle.
  • Automotive Sound Design Suite (ASDS): Our interactive design solution for electric vehicle engine sounds.

interior of porsche cayenne

The AES Conference proved to be a catalyst for inspiration and collaboration. Michael Wirtz, Product Line Manager for Active Sound at Bose, discussed ASDS in a presentation, highlighting the Bose commitment to innovation in sound design for automotive applications.

Michael Wirtz presenting

Throughout the event, Bose Automotive engaged in meaningful discussions with industry leaders and enthusiasts, exchanging ideas and forging potential partnerships. These interactions provided fresh insights into emerging trends and technological advancements in automotive audio.

Bose Automotive extends its appreciation to the AES team for orchestrating an outstanding event. We are immensely grateful to everyone who visited our booth, interacted with our technologies, and shared their valuable feedback and enthusiasm.

Bose team at AES conference

As we continue to innovate and collaborate, we remain committed to pushing the boundaries of sound technology, creating immersive and personalized audio environments that elevate every drive.