Bose premium sound design for IONIQ 9
In February 2025, IONIQ 9 launch event held at the Grand Walkerhill Hotel in Seoul, Korea, and Bose created a unique Bose Sound Space that showcased the latest technologies incorporated into the IONIQ 9, offering visitors a special experience.
The Bose Sound Space highlighted three exclusive technologies from Bose; Perceptual Sound Rendering (PSR), Centerpoint 360 and SurroundStage technology. Combined, these technologies elevate the immersive sound experience and captivated attendees.
Bose x IONIQ 9 Soundlink Max limited edition was unveiled. The limited edition speaker reflects the IONIQ 9’s new exterior color, Celadon Gray, on Bose SoundLink Max. It will deliver rich sound experience even outside of the cabin for IONIQ 9 owners.
The Bose Sound Space also provided the opportunity for attendees to experience the Bose QC Ultra Headphones, the flagship of headphones which helps immersive audio experience even on the go.
Collaboration between Bose and Hyundai Motor Company delivers innovative sound experiences and advanced technologies that enrich the in-cabin experience of the IONIQ 9. We look forward to the exciting future of our partnership.