Bose puts innovation into overdrive at CES 2024
Bose Automotive has been driving innovation at the Consumer Electronics Show® since 2017, and this year’s show was no exception. Our passion for creating premium audio experiences was on full display with an electrifying showcase of innovation, trailblazing technology, and the latest advancements in automotive sound. Teaming up with partners Dolby Laboratories and Qualcomm Technologies®, Bose Automotive revealed the next-generation automotive experiences to attendees.
Bose 3DX immersive music technology with Dolby Atmos® took the spotlight at an exclusive after-hours event at Dolby Live—the Atmos-equipped concert venue known for hosting residencies from chart-toppers like Bruno Mars and Maroon Five. The participants at this invite-only event, co-hosted by Bose and Dolby, experienced an immersive 3DX listening experience in our Porsche Cayenne concept vehicle. Meanwhile, on the show floor in the Las Vegas Convention Center’s West Hall, Bose was featured in Qualcomm Technologies’ Snapdragon® Digital ChassisTM concept vehicle that spotlighted a 22-speaker Bose system with Centerpoint 360 audio tuning.
Our wearables were well represented in Google’s booth, showcasing their compatibility with Android OS. Over in Analog Devices’ demo area, ADI showcased exciting new algorithms and features to attendees courtesy of Bose NC700 headphones and other flagship products from ADI partners.
In addition to automotive achievements, Bose was able to bring home the CES 2024 “Best of Innovation” award for our game-changing QuietComfort® Ultra headphones, packed with immersive sound, top-tier noise cancellation, and CustomTune audio calibration.
Overall, it was a week to remember for visitors and Bose experts alike as they continued to drive forward the future of sound together.