Bose x Longest Run 2024

2024 marks the 9th anniversary of Hyundai Motor Company's Longest Run, an annual Corporate Social Responsibility (CSR) campaign aimed at raising awareness of the environmental impact fine dust has on our atmosphere in an effort to create clear skies and protect the planet. The initiative includes a large-scale, offline marathon, and this year, nearly 5,000 people participated.

Bose was proud to come back to this year’s event after a successful Longest Run 2023, and as an official partner of Hyundai Motor Company, Bose ran a brand booth at the iconic final run event, providing world-class sound to energize the runners and participants.

One of the experiential activations, Jump on Bose, was a popular attraction in which players were challenged to throw balls into musical goalposts while jumping on a trampoline. The winners and Jump on Bose record-holders received various Bose products as prizes.

In addition to the games, the Bose brand booth also provided a space where people could experience Bose's sound innovation and test out new products. Among the hottest products were the Bose Ultra Open Earbuds, which features an Auto Volume function that automatically adjusts the volume according to the level of noise in the surrounding environment, resulting in an immersive audio sound experience that adds a sense of space.

After the 10km final run, a lucky draw event was held with Bose and that has created special memories by communicating with various participants through ‘Longest Run 2024’.

Sound has the power to enrich our experiences, and Bose is proud to have elevated Hyundai’s latest initiative that puts people and planet first. This year’s Longest Run was a memorable event, and our team is looking forward to bringing innovative listening experiences to future sustainability and corporate responsibility campaigns across the globe.