How our technology is making new experiences possible
The future was on display in Las Vegas during CES. We were there—hosting an invitation-only event showcasing our latest technology and experiences. Bose gives consumers the power to enjoy immersive music, remove noise, and hear what they want.
Technology Demonstration Highlights
SeatCentric® Experiences
Personalizing sound for you
Learn moreSeatCentric Experiences
Personalizing sound for you
We’re designing technologies to provide a personalized listening experience in each seat. Not everyone wants to listen to music at the same volume level—or wants to listen at all. And no one enjoys it when a phone call interrupts the music.
SeatCentric Call Placement technology will allow drivers to talk more privately while passengers enjoy uninterrupted playback of their entertainment audio.
SeatCentric Volume Control will allow the front-row passengers to enjoy the same music at just the right volume for each seat. The music becomes a personal experience, and the cabin can remain in perfect harmony.
With SeatCentric Rear Seat Attenuation (RSA), those in the front seats can keep enjoying music at comfortable volume levels, while the rear seat is kept quieter for passengers to listen to brought-in devices and rear-seat entertainment—or simply relax in a quieter space.
At Bose, we believe every passenger in the vehicle should be able to enjoy a more personalized listening experience.
See other in-cabin experience technologies that were featured during CES:
To learn more about in-cabin experience technologies, visit
The Road Ahead
3DX Experiences
Elevating entertainment to new heights
Learn more3DX Music Experiences
Elevating entertainment to new heights
We’re taking music to new heights. With our latest technology, we can create compelling, realistic 3D experiences regardless of source material. We’ve created three product offerings:
First, an immersive 3D experience from stereo source content and additional height speakers. Stereo content is still the most widely used audio format and is available in every audio system. With additional height speakers and Bose Perceptual Sound Rendering (PSR), we can create a truly immersive stereo 3D experience.
Second, native 3D-encoded content, such as Dolby Atmos®, the multi-channel surround format from Dolby®, enables artists and mixing engineers to reimagine how music is presented in a 3D space. They can place sounds in any location—including above you. Using Bose PSR together with 3D-encoded content, Bose can recreate this complex 3D space in every seat in the vehicle.
Finally, a compelling Dolby Atmos experience without added height speakers. Some vehicles have challenges in adding headliner speakers due to packaging or cost constraints. With Bose PSR and native 3D-encoded content, we can create a truly compelling Atmos experience that delivers a sense of height, virtually.
We’re excited to have so many ways to bring the power and emotion of 3D sound into the next generation of vehicles.
To learn more about music technologies, visit The Road Ahead
Bose Drive App
Delivering audio demonstrations and system content at the push of a button
Learn moreBose Drive App
Delivering audio demonstrations and system content at the push of a button
Bose Drive is our first in-vehicle app designed to support the experiences we deliver inside the vehicle. Our initial release has been developed for the Android Automotive Operating System. The app provides a curated music demonstration plus customizable content, including descriptions of audio system features and technologies.
In the future, we are exploring how to extend this technology to other operating systems. In addition, over-the-air updates can enable carmakers to achieve even greater customization of new and exclusive content. The Bose Drive app will provide a new, flexible platform to build consumer value over time.
Electric Vehicle Sound Enhancement (EVSE)
Enhancing the bond between human and machine
Learn moreElectric Vehicle Sound Enhancement (EVSE)
Enhancing the bond between human and machine
We worked with GMC engineers to introduce the first application of Bose Electric Vehicle Sound Enhancement (EVSE) into the world’s first supertruck, the GMC HUMMER EV.
EVSE keeps drivers connected to the road by adding the sound cues that would otherwise be missing due to a lack of an internal combustion engine. It features four unique sounds that correspond to different driving modes: Normal, Off-Road, Terrain, and Watts to Freedom†. EVSE ensures drivers never lose the connection, control, and thrill of the drive.
See other Active Sound Management technologies that were featured during CES:
To learn more about Active Sound Management technologies, visit
The Road Ahead
QuietComfort® Road Noise Control (RNC)
Helping carmakers engineer better cars
Learn moreQuietComfort Road Noise Control (RNC)
Helping carmakers engineer better cars
QuietComfort Road Noise Control (RNC) uses the sound system together with some additional microphones and sensors to detect vibrations caused by the interaction between the tires and the road.
Those vibrations get transmitted through the suspension and chassis and end up as noise in the cabin. RNC actively reduces low-frequency rumble and reduces impact noises that you hear when the car hits rough road surfaces, expansion joints, and potholes.
Reducing road noise is especially important in electric vehicles. Without the internal combustion engine, road noise is all that’s left. Carmakers go to great lengths to reduce it, always involving compromises in sound quality, ride, and handling, mass, design complexity, and cost.
When integrated early in the design process, RNC can help minimize compromises, enabling carmakers to achieve design goals more flexibly and easily.
See other Active Sound Management technologies that were featured during CES:
To learn more about Active Sound Management technologies, visit
The Road Ahead
QuietComfort® RNC Engineering Study
Enabling fewer compromises, higher quality, and a quieter ride
Learn moreQuietComfort® RNC Engineering Study
Enabling fewer compromises, higher quality, and a quieter ride
Bose Automotive partnered with Ricardo, a global strategic, environmental, and engineering consulting company, to conduct an in-depth study of the mechanical and passive noise mitigation solutions utilized in several of the quietest vehicles in the market today. Items such as stiffer, complex bushings, acoustic sound-dampening panels, and acoustic foam-filled tires reduce noise transmission but also force engineering compromises. The study confirmed that most of the current solutions have an adverse impact on weight, engineering complexity, ride and handling, and cost. We found an immense opportunity to reimagine car suspension and chassis systems with the use of Active Sound Management.
Bose QuietComfort RNC, when integrated early in the vehicle design process, can lessen the need for traditional noise countermeasures and allow vehicle engineers to design better vehicles with fewer compromises.
See other Active Sound Management technologies that were featured during CES:
To learn more about Active Sound Management technologies, visit
The Road Ahead
AutoHEAR
Concept
Enhancing the spoken word
Learn moreAutoHEAR Concept
Enhancing the spoken word
AutoHEAR is a speech enhancement technology concept designed to improve the clarity and intelligibility of spoken-word content, such as podcasts, audiobooks, and Bluetooth® phone calls in the vehicle.
AutoHEAR is derived from blending two Bose technologies—AudioPilot for vehicle noise compensation and the hearing aid technology behind the Lexie® B2 powered by Bose. This technology can make speech content sound crisp and intelligible in the presence of vehicle noise without needing to raise the volume or rewind.
See other in-cabin experience technologies that were featured during CES:
To learn more about in-cabin experience technologies, visit
The Road Ahead
Enhanced Telephone Audio Control (ETAC) Concept
Taking unwanted noise out of the conversation
Learn moreEnhanced Telephone Audio Control (ETAC) Concept
Taking unwanted noise out of the conversation
The Enhanced Telephone Audio Control (ETAC) concept allows a listener on the far end of a call to clearly hear the speaker in the vehicle.
ETAC uses adaptive microphone arrays and proprietary Bose Neural Network Speech Enhancement software to remove in-cabin background sounds, such as music, navigation prompts, and road noise, from the call. It also helps to differentiate the driver’s voice from that of passengers and provides clear communication to the listener on the other end of the call.
See other in-cabin experience technologies that were featured during CES:
To learn more about in-cabin experience technologies, visit
The Road Ahead
Leadership Keynotes
Contact us for more information
For press inquiries, contact: Kevin Doak >
For business inquiries, contact: Rashaan Josey >