Unlock the future of vehicle engineering
Creating the cars of tomorrow with Bose Active Sound Management
Bose ASM is a powerful suite of sound and noise management technologies designed to help carmakers realize their vision. By applying active solutions to mechanical problems, ASM technology tackles the toughest noise and sound management issues to create in-cabin experiences that truly transport drivers and passengers. Meet the expectations of tomorrow’s consumers. Reduce the number of trade-offs. Empower engineers to go further.
Open the door to possibility
Discover a future of innovation with Bose ASM
Designing vehicles is a delicate balance. How to achieve the perfect in-cabin experience without adding mass, affecting fuel economy, or decreasing electric vehicle range? Bose ASM allows engineers to match the sound of their vehicle to their vision. Without the weight or performance compromises that come with traditional mechanical methods.
With Bose ASM technology at the heart of a vehicle project, engineers can explore new ways to push the boundaries of the vehicles they create.
“It’s not about what ASM does, it’s about what it enables carmakers to do.”
- John Feng, Category Leader, Active Sound Management
Putting carmakers in the driver’s seat
Bose ASM technologies are complementary and flexible. They work alone or in combination to deliver the target sound. The carmaker is fully in control of its project at all times, using Bose’s powerful suite of tools to achieve its goals. Bose provides consulting and implementation support, including expert tuning and system integration services. All to help create the best possible in-cabin experience for a new vehicle.
Algorithms that work on multiple hardware platforms
The modern car is a network of digital technology and software built into the chassis of an automobile. In this new world of automotive design, whole-vehicle platforms are replacing individual processing units and compatibility is king. With this in mind, Bose ASM technologies are designed to run on multiple industry-leading computing platforms, enabled by audio hardware from multiple suppliers.
In other words, Bose ASM doesn’t need to be coupled to a Bose music system, which allows almost any carmaker to access this unique set of end-user experiences.
Take a look under the hood
Over 30 years of active noise cancellation and psychoacoustic research applied to automotive
Research is at the core of what we do. Ever since the first commercial active noise cancelling headset was introduced in 1989, Bose engineers have been looking for ways to improve and apply the principles of noise and sound management. The Bose legacy of excellence continues to pioneer new and unexpected ways of reimagining what’s possible.
Here’s how we have applied decades of research into noise cancellation and psychoacoustics to automotive engineering.
Addressing engine noise
Road noise and engine noise are different problems that require different solutions. Engine noise has strong narrow-band, harmonic characteristics related to the engine’s RPM. These can be reduced electronically using Bose Engine Harmonic Cancellation and data from the engine.
Tackling road noise
Road noise is a different challenge. It has random broadband characteristics resulting from uneven pavement, bumps and potholes. That makes it a more complex problem to solve, whether using passive or active solutions. Bose QuietComfort RNC detects the noise before it reaches the cabin and reduces it.
Building a technology story with the brand synonymous with sound
Every vehicle is different. There are different technical, sound, cost, and design considerations. A partnership with Bose means giving the right thought to all aspects of a new vehicle project.
Our expert consultation and system tuning services are part of every Bose ASM offering. We work with carmakers throughout their project to achieve their desired in-cabin sound experience. And with tiered offerings and flexibility in how ASM technologies are applied, we can add value to both premium and cost-sensitive projects.
Building a legacy for the road ahead
For tomorrow’s drivers, technology is more than a ‘nice-to-have’. It’s a must-have. When they choose the cars they want to drive, they will be buying more than an automobile – they will be buying an experience, and that comes with a technology story. With Bose as a strategic partner, carmakers and tier one automotive suppliers can strengthen that story with brand equity built on decades of class-leading innovation in the technology space.
A new era of automotive design defined by trends in autonomy, connectivity and electrification requires a rethink of all aspects of the industry. Together, Bose and automotive manufacturers can redefine the parameters of automotive engineering for generations to come.
Together we can build a legacy for the road ahead.
“Bose can help carmakers tell a really strong technology story.”
- Michael Everman, Senior Product Manager, Active Sound Management