Discover
the Road Ahead
Experience-Driven
Consumer experiences are at the heart of everything we do. We’re all about providing holistic experiences that support things people want today and in the future. And we’re looking at these experiences through the lens of domains: Enjoy my ride, Personalize my experience, Connect with others, Maximize my time, Get where I’m going, and Enhance my safety & well-being. These experiences provide a powerful lens for Bose to imagine and explore solutions that delight the consumer and enhance the drive.
Enjoy my ride
Immerse yourself in your music and entertainment without the disruption of outside noise.
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Personalize my experience
Tune into your own personal sound experience with customized listening for every seat.
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Connect with others
Enjoy crystal clear conversations and seamless connectivity where nothing is lost along the way.
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Maximize my time
Get the most out of your time in the vehicle with technology that enhances in-cabin productivity.
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Get where I’m going
Cut out the distractions to arrive at your destination safely, efficiently and hassle-free.
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Enhance my safety & well-being
Feel at ease in a vehicle designed to keep you safe, calm and aware of your environment.
Learn moreTechnology Categories
Focusing on the consumer experience inspires continuous research and innovation in music – and beyond. Our future technologies span three categories: In-Cabin Experiences, Active Sound Management, and of course, Music.
Music
Reproducing immersive and lifelike music is – and always will be – at the very heart of what we do.
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