the Road Ahead


Consumer experiences are at the heart of everything we do. We’re all about providing holistic experiences that support things people want today and in the future. And we’re looking at these experiences through the lens of domains: Enjoy my ride, Personalize my experience, Connect with others, Maximize my time, Get where I’m going, and Enhance my safety & well-being. These experiences provide a powerful lens for Bose to imagine and explore solutions that delight the consumer and enhance the drive.

Enjoy my ride

Immerse yourself in your music and entertainment without the disruption of outside noise.

Learn more

Personalize my experience

Tune into your own personal sound experience with customized listening for every seat.

Learn more

Connect with others

Enjoy crystal clear conversations and seamless connectivity where nothing is lost along the way.

Learn more

Maximize my time

Get the most out of your time in the vehicle with technology that enhances in-cabin productivity.

Learn more

Get where I’m going

Cut out the distractions to arrive at your destination safely, efficiently and hassle-free.

Learn more

Enhance my safety & well-being

Feel at ease in a vehicle designed to keep you safe, calm and aware of your environment.

Learn more

Technology Categories

Focusing on the consumer experience inspires continuous research and innovation in music – and beyond.  Our future technologies span three categories: In-Cabin Experiences, Active Sound Management, and of course, Music.


Continuing to expand what’s possible inside the vehicle.

Learn more

Active Sound

Taking our experience in noise cancellation to the road.

Learn more


Reproducing immersive and lifelike music is – and always will be – at the very heart of what we do.

Learn more