CONSUMER EXPERIENCE DOMAINS
Enhance my safety & well-being
Feel at ease in a vehicle designed to keep you safe, calm and aware of your environment.
Modern vehicles are designed to be safe in case of accidents. As well as keeping you physically safe, your vehicle should be able to minimize distractions and stress throughout the drive.
A key need for drivers is to be aware of their environment without getting overwhelmed by the many alerts and sounds, completing the journey as calmly as they started it.